Deals
Offrea
Sell side
How DCF found an international home for a high growth e-comm leads business
Client
Offrea
Sector
e-commerce platforms
1
Client situation
Offrea was founded by Raf Verhaegen & Tom Lieckens, both sharing a background in IT. The business they initially set up as a b2c lead generation platform for the construction business rapidly became #1 in the market. However, by 2020 the market was maturing, with both vertical and international consolidation. It left the two founders a choice: either to act as a consolidator, or to sell the business at the early stages of the consolidation wave. With other plans in mind, both founders decided on the former action and mandated DCF.
2
DCF's role
Initially DCF looked to understand value creation in Offrea’s market. Maximum value would be attained for a buyer, either a media business generating leads, or an international competitor realising synergies from joint development and best practices. After an initial round of discussions and a competitive bidding process, a Dutch player with both advantages surfaced and exclusive negotiations were started. DCF supported the process from the very start up to closing.
Outcome
Offrea’s sale was a great success for all involved. Critical to this was a tightly ran process focussed on realising the founders’ objectives:
- The company was sold to a strong partner realising maximum synergies from the transaction and subsequent integration
- Under the larger umbrella, Offrea and its employees had a future as one of the larger players in a consolidating industry
- A handover to the acquiring business was efficient so Offrea’s founders could leave the business and dedicate their attention to new projects with 6 months after closing
DCF was an engaged deal partner. Putting us first. Providing great quality & service throughout.
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